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How it works

When users ask questions, Pointer analyzes them and provides step-by-step visual guidance:
1

Question detection

When users ask questions related to navigation, feature usage, or task completion, Pointer’s AI automatically identifies the intent and determines if a visual guide would be helpful.
2

Guide generation

By recognizing UI elements and leveraging your knowledge base, Pointer creates personalized step-by-step guides that match the user’s question and current context.
3

Interactive walkthrough

A second cursor appears on screen, highlighting relevant elements and providing clear instructions for each step of the process.

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Key features

Automatic intent detection

AI automatically identifies when users need visual guidance and generates appropriate step-by-step guides.

Interactive cursor

A second cursor moves to highlight relevant elements on the page, making it easy for users to follow along.

Contextual instructions

Each step provides clear, context-aware instructions based on your product’s knowledge base.

Flexible navigation

Users can progress automatically through action detection or manually using navigation controls.

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User experience

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Starting a guide

When Copilot detects that a user’s question would benefit from a visual guide:
  1. Question analysis: The AI analyzes the user’s question in the chat widget
  2. Guide preview: The first step of the guide is presented to the user
  3. Activation: A “Show me” button appears, allowing users to start the interactive walkthrough
Chat view showing the 'Show me' button for starting a guide

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Following guide steps

Each guide step includes:
  • Visual cursor: A second cursor that moves to highlight the relevant element
  • Step instructions: Clear, contextual guidance for the current action
  • Progress controls:
    • Auto-detection: Pointer automatically detects when users complete actions
    • Manual navigation: Right arrow button to advance manually
    • Exit option: X icon to close the guide at any time
Guide step card showing cursor position and instructions in action
Users can seamlessly switch between automatic progression and manual control throughout the guide.

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Guide generation

Pointer creates intelligent guides by combining multiple data sources:

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UI analysis

  • Real-time analysis of on-screen elements
  • Element positioning and interaction capabilities
  • Current page state and available actions

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Knowledge base

Pointer leverages your knowledge base to:
  • Understand product-specific terminology and workflows
  • Provide accurate, contextual instructions
  • Ensure guides align with your product’s intended user experience
The more comprehensive your knowledge base, the more accurate and helpful your guides will be. Consider adding detailed product documentation, user workflows, and common use cases.

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Analytics and insights

Pointer provides detailed analytics to help you understand user behavior and guide effectiveness. For more information, see the Analytics section.

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Best practices

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Technical implementation

Pointer is easy to set up and requires minimal maintenance. For more information on getting started, view our quickstart guide. We use a combination of real-time UI understanding and your knowledge base to create guides.
We only analyze what’s visible in the browser’s DOM – we never access your source code or business logic. To get a sense of what this means, just open up your browser’s developer tools and look at the “Elements” tab (purely HTML and CSS).

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Pricing

The copilot feature is only available on our Growth and Enterprise plans. To learn more about pricing, see the Pricing page.